So you want to hire a video editor…EXCELLENT!
Whether it’s a short video for TikTok, a vlog for YouTube, a commercial, or narrative film, if it’s truly great it makes you feel something. Where did this journey take the audience? What new understanding do they come away with? That’s where I like to start when working with people. The feeling you want to inspire determines every decision that comes after as you craft the story. It determines the music choices, color choices, and rhythm of the piece.
Even a knock knock joke aims to inspire a feeling. So that’s where I like to start from.
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