Micro-Emotional
Rollercoasters!
The best creators aren’t just filming, they’re crafting dopamine bait! Want in?
Capture attention. Spark emotion. Turn viewers into customers.
The Camp Collage project demonstrates my comprehensive approach to video content creation. Taking full ownership of the creative process—from scriptwriting and voiceover to music selection and motion graphics—I delivered a cohesive series of three short-form videos perfectly optimized for social media engagement. My strategic implementation of trending subtitle styles combined with meticulous attention to brand colors resulted in remarkable performance metrics. The first video achieved 8,565 views on an account with just 250 followers, nearly doubling their previous highest-performing content. Building on this momentum, the second video surpassed expectations with 11,800 views, establishing a new benchmark for the client's social media presence. The deliberate color grading to evoke warm, golden-hour tones created an emotional connection with viewers that aligned perfectly with the brand's summer camp aesthetic. This case study exemplifies how my technical expertise combined with trend awareness can dramatically amplify a brand's reach even with a modest follower base.
A great shortform edit captivates viewers in the first three seconds with an irresistible hook, then maintains that connection through strategic pacing.
You know your brand deserves better than generic videos that get lost in the scroll. You're ready for content that converts viewers to customers, but you don't have time to master every platform's algorithms and trends. You need a shortform specialist who understands the science behind viral videos—someone who can transform your ideas into thumb-stopping content that drives real engagement across TikTok, Instagram, and YouTube Shorts.
You need attention-grabbing social content without the endless trial and error.
You've tried creating social content in-house, but the results don't match your brand's potential. You're looking for polished, professional videos that stand out from competitors without investing in expensive equipment or expanding your team. You need a video editor who delivers scroll-stopping quality with quick turnarounds and clear communication.
You want professional results without hiring a full production team.
You're tracking your metrics and know that views alone don't pay the bills. You need social videos strategically crafted to drive specific actions—whether that's website visits, product purchases, or brand recognition. You want a partner who understands both the creative and analytical sides of social media success.
You’re tired of content that gets views but not results.
Thinking about your next project?
Lead viewers from curiosity to conversion
Your viewers make subconscious decisions in milliseconds. Their brains are hardwired to prioritize content that triggers emotional responses—fear, surprise, curiosity, validation. Master these triggers and you don't just capture attention, you command it.
My collaboration with The Skin Center MD demonstrates my ability to elevate brand performance through targeted video content. Working directly with their marketing team, I created a "12 Days of Holiday Deals" campaign that significantly outperformed their typical engagement metrics. Prior to my involvement, their Instagram Reels received between 3,200 and 23,000 views. The 12 promotional videos I developed achieved between 8,945 and 74,500 views—up to a 224% increase over their previous best content. By combining motion graphics, stock assets, and client testimonial footage according to their brief, I created compelling visual narratives that resonated during the critical holiday period. The campaign was anchored by an additional promotional ad that drove traffic to the individual daily deals. This project showcases my ability to translate marketing objectives into high-performing video content that expands brand reach and engagement.
Build tension.
Deliver payoff.
Make it impossible not to tag a friend.
Build tension. Deliver payoff. Make it impossible not to tag a friend.
Hooks That Hypnotize: The Science of Viewer Attention
Forget content. You're in the emotional transportation business! Every frame is a vehicle taking viewers from curiosity to conversion. Are you driving—or just along for the ride?
Your viewers make subconscious decisions in milliseconds. Their brains are hardwired to prioritize content that triggers emotional responses—fear, surprise, curiosity, validation. Master these triggers and you don't just capture attention, you command it.
Great short-form isn't random—it's rhythmic. Create tension, then release. Build curiosity, then satisfy it. Emotional pacing isn't just about keeping viewers watching—it's about making it physically impossible for them to look away.